Jacqualyn Heth
Creative Director | UX Research Specialist
About Jacqualyn
A user experience researcher with a foundation in design, Jacqualyn is passionate about creating UX practices that are interconnected and inclusive. After completing her Master’s degree in Design and Culture studies at VU Amsterdam she first became a UX researcher for Adidas in Amsterdam.
She then moved to her home country, the U.S., to further her UX research career. In the past 6 years, she has worked with Meta, Apple, BMW, and others on UX design and research projects. Her studies cover e-commerce, fintech, internal operations, and more. Jacqualyn has also taught several bootcamp courses to help students transition into the design industry.
Jacqualyn has now returned to Amsterdam to start the design firm, Daydrift. Along with her partner, Jacqualyn will lead Daydrift to offer end-to-end UX/UI and product design execution as well as personalized training to round out UX practices.
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